say hello! 01792 702265 info@joes-icecream.co.uk

100 YEARS OF ICE CREAM MAKING

100 YEARS OF ICE CREAM MAKING

Joe Created a unique vanilla ice cream recipe back in 1922.

Four generations later, his family of ice cream purists still use that same recipe to craft and serve the distinctly moreish Joe’s Ice Cream that you enjoy today!

In 2022, we celebrated 100 years of ice cream making in Wales. We have refreshed our brand to reflect our original and more classic blue. Our three Swansea parlours already showcase our new branding and our Cardiff and Llanelli parlours will reflect our new blue towards the end of 2023.

Joe Created a unique vanilla ice cream recipe back in 1922.

Four generations later, his family of ice cream purists still use that same recipe to craft and serve the distinctly moreish Joe’s Ice Cream that you enjoy today!

In 2022, we celebrated 100 years of ice cream making in Wales. We have refreshed our brand to reflect our original and more classic blue. Our three Swansea parlours already showcase our new branding and our Cardiff and Llanelli parlours will reflect our new blue towards the end of 2023.

JOE’S FRESH VANILLA

JOE’S FRESH VANILLA

Our Signature Vanilla is freshly churned at each of our parlours everyday, it’s what makes us unique.

It’s Joe’s fresh vanilla ice cream that has stolen the hearts and taste buds of generations throughout Swansea and surrounding areas. Purists will enjoy it plain and simple, untainted by imposing sprinkles and sauces.

Others will test its tolerance with a decorative sprinkling of vermicelli, and the mavericks among us will re-create the wheel with their indulgent choice of sprinkles and lathering of hazelnut or marshmallow sauces…

We mix up the sauces for the season, and bring in a newbie topping or two, but Joe’s fresh vanilla recipe remains untouched, for almost 100 years.

NOT JUST VANILLA


Enrico Cascarini

Joe’s Nephew

As Joe’s original vanilla is uniquely designed to be eaten fresh at the parlour, the family had to come up with a unique recipe for a frozen ice cream to be enjoyed at home.

 

Enrico spent many hours experimenting to perfect his soft scoop recipe, the same base recipe that the family use today to craft a dozen or so flavours, many of which have won several prestigious awards.

NOT JUST VANILLA


Enrico Cascarini

Joe’s Nephew

As Joe’s original vanilla is uniquely designed to be eaten fresh at the parlour, the family had to come up with a unique recipe for a frozen ice cream to be enjoyed at home.

 

Enrico spent many hours experimenting to perfect his soft scoop recipe, the same base recipe that the family use today to craft a dozen or so flavours, many of which have won several prestigious awards.

our parlours

our parlours

  • 85 St Helen's Rd
    Swansea
    SA1 4BQ

    St Helens

    anemptytextlline

    Monday - Sunday
    11am - 8:30pm

    Seating Area closes at 6pm
  • 526 Mumbles Road
    Swansea
    SA3 4DH

    Mumbles

    anemptytextlline

    Monday - Friday
    10:30am - 5pm
    Takeaway
    10:30am - 8pm

    Saturday - Sunday
    10.30am - 6pm
    Takeaway
    10:30am - 8:30pm
  • 69 Wellfield Rd
    Cardiff
    CF24 3PA

    Cardiff

    anemptytextlline

    Monday - Sunday
    11:30am - 6pm

  • 3 Heron Way
    Llansamlet
    Swansea
    SA6 8WB

    Llansamlet

    anemptytextlline

    Monday - Sunday
    11am - 8:30pm
    Takeaway only

  • 8 Retail & Leisure Quarter
    Eastgate
    Llanelli
    SA15 1SG

    Llanelli

    anemptytextlline

    Monday - Friday
    11am - 6:30pm

    Saturday
    11am - 7:30pm

    Sunday
    12pm - 7:30pm

celebrate
with cake!

celebrate
with cake!

Our scrummy ice cream cakes make a great alternative for birthdays, anniversaries & much more!